A myriad of master licenses mark 2001
According to Jakks Pacific's VP of licensing Jennifer Richmond, the worst royalty check is an unearned guarantee. 'If a license turns out to be a winner, then both the licensor and licensee should profit accordingly,' muses Richmond. 'My personal licensing philosophy is to identify, negotiate and sign licenses that have evergreen potential--and to pay as little in guarantee for them as possible.'
November 1, 2001
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