Sensitive post- 9/11 programming strategies trigger ratings boom for U.S. kidcasters
As the U.S. embraced an anti-violence, family-centric values system in the wake of September 11, even the most family-oriented of kids programmers took stock of their portfolios, making nearly imperceptible shifts and tweaks in programming lineups and strategy. The reward? A ratings upswing that, for some nets, shows no signs of abating.
January 3, 2002
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