Cabbage Patch Kids sprout up exclusively at Toys ‘R’ Us
When the original team behind '80s doll phenomenon Cabbage Patch Kids cultivated a rebirth for the brand at the new Times Square Toys 'R' Us store last November, they weren't quite sure what to expect. But the seven-rows-deep throng of parents, kids and collectors milling around the Cabbage Patch Kids concept shop at the flagship store's November 17 grand opening proves that the re-purposed CPK brand promises shades of the original's former glory. In 1985, at the peak of the property's popularity, Cabbage Patch Kids generated more than US$1 billion in sales, and upwards of 65 million units had sold through by 1990.
January 3, 2002
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