Re-release of Hollywood hit E.T. gets a not-so-Hollywood promo treatment
With the blockbusting release of Harry Potter and Monsters Inc. in November, two films that quickly reaped beyond the US$200-million marker, big studios are reveling in a veritable family film heyday. Now, with only months to go until the 20th anniversary March 2002 re-release of E.T. The Extra Terrestrial, which will feature new scenes and computer-generated enhancements, Universal Pictures is gearing up for its turn--and that means its promotional machine is getting hot.
January 3, 2002
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