Egmont’s interactive formats let kids be the creators

Although more and more buyers rank interactive television (ITV) projects at the top of their kids programming wish lists, the production community has been slow to glom onto this opportunity. But not Egmont Imagination. The Denmark-based company is hoping to break away from the pack with three new projects that take ITV to a new level. To date, ITV has generally meant a website that complements what's happening on-air, allowing viewers to 'have their say' and be involved peripherally in the programming day. Egmont's new formats go a step further, offering viewers actual input into the production of a series.
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February 1, 2002

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