Eighties toys poised for comebacks in 2002

Following Toronto, Canada-based Spin Master Toys' successful 2001 relaunch of Shrinky Dinks, a line that garnered 'it' toy status for this past holiday season, toy companies and retailers have increasingly been looking to mine the industry's past for future hits. Though recycling is not new to the sector, the current driving factor behind the if-it's-old-its-gold principle is inescapable--built-in brand awareness. As they roll the dice on the next big event pics, retailers are ever hungry to augment their offerings with low-risk products that come with some established equity. An interesting common trait shared by many of this year's comeback bids is that they hail from the decade of acid wash and bad hair.
By
February 1, 2002

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