New York’s boys in blue lend their badge to new merch program

With U.S. toycos noting post-9/11 sales spikes for police/fire/rescue-oriented toy lines and action figures, blue collar status has risen considerably in consumer ranks. Now the oldest police force in the U.S.--the New York Police Department--is entering the merch fray, and the program itself needs strict policing.
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February 1, 2002

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