Brit licensors leverage teen merch appeal for kids TV series
When creating merchandise programs based on kids TV series, licensors tend to follow a well-founded industry rule of thumb--aim slightly lower than the broadcast target demo. Exceptions abound however (preschool generally translates unilaterally from broadcast to merch), and licensors occasionally hit upon that rarest of licensing rarities--a kid-targeted TV series with teen/cult appeal on the merch side.
February 1, 2002
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