Tween lines and toy properties lead a Halloween costume comeback charge
Following a scary 2001, costume vendors are hoping for a major rebound in sales this Halloween. An October 2001 survey conducted by the International Merchandisers Retail Association predicted consumers would spend 42% more on Halloween-related merchandise than they did in 2000. Instead, industry watchers say last year's Halloween sales dropped, as consumers showed scant enthusiasm for dressing up and trick-or-treating in the wake of 9/11.
March 1, 2002
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