Licensors tread wary into the scary U.K. Halloween market
While North America has turned Halloween into one of the largest one-off commercial holidays on the seasonal sales calendar, the festival itself traces its origins to the U.K., where--thanks in part to an influx of North American families in city centers such as London--Halloween is fast becoming a viable consumer market ripe with business opportunities. Yet before international licensors begin checking out the contents of their property treat bags for sweet licensing morsels with which to tempt U.K. manufacturers and distributors, an exploration of the endemic characteristics of the U.K. seasonal market is in order.
March 1, 2002
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