Davey and Goliath discover the virtues of licensing

A soft drink commercial is probably the last place anyone expected Davey Hansen to turn up, but the pious character from the '60s Christian show Davey and Goliath starred in a hilarious Mountain Dew spot that aired on U.S. networks earlier this year. In the 30-second stop-frame spot from ad agency BBDO, Davey and his friend Tommy wrestle over a can of Mountain Dew. Davey's disapproving father appears on the scene and--after Davey admits that it was wrong to fight--drinks the Dew, intoning: 'Let that be a lesson to you.' The commercial closes with Tommy asking, 'What just happened here?' and a dejected Davey responding: 'We got hosed Tommy, we got hosed.'