Toycos scope out gender crossover opps to maximize market reach
Like the store aisles in which they're stocked, boys toys and girls toys have traditionally existed on separate planes that have almost never intersected. And while it's true that the fundamental play values the two groups demand from their toys have remained largely unchanged over the years, toycos are increasingly discovering products that they have been marketing to one sex that may, in fact, work for both.
April 1, 2002
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