Nick joins the crowd chasing boy advertisers

Seeking to carve out a space in its sked that will attract hard-core boys advertisers in categories like video games, action toys and feature films, Nick is shucking its gender-neutral stance to launch a boys block called Slam this fall. Set to air on Sundays between 4 p.m. and 6 p.m., the block will target boys six to 14 with shows including Nicktoon original Invader Zim, Mike Young Productions' Butt-Ugly Martians and a kid-friendly version of Robot Wars, which Nick's in-house team will model after the original series produced by London-based Mentorn Entertainment. Nick is hoping to acquire more live-action and animated programming for Slam, and the net already has some material in development for 2003.
By
April 1, 2002

READ THE FULL STORY

Create a FREE account to unlock all of our content
and get Kidscreen Daily delivered to your inbox.

GET ACCESS NOW

  • Unlock this article plus our full content archive on kidscreen.com
  • Stay up to date with the latest news in the global kids entertainment industry
  • Business insights and thought leadership delivered to your inbox each weekday

Already have an account? Sign in here

About The Author

// Author Page
Related Posts

Sorry, there are no related posts.

Search

Menu

Brand Menu