WB unveils Scooby’s promo snacks

With the June 14 theatrical debut of its live-action/CGI Scooby-Doo revamp sitting smack-dab in the middle of a busy summer season of family pics (after Star Wars: Episode II--Attack of the Clones and Spider-Man, but before Men in Black 2, Stuart Little 2 and Lilo & Stitch), Warner Bros. is hoping to carve out some pre-launch audience connection next month with a major promo campaign that's been 15 months in the making.
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April 1, 2002

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