Gumby to ride MOW to retro riches? It’s no stretch
After poking around in worldwide syndication for nearly two decades, '50s clay-animated character Gumby is limbering up for a cross-media comeback in 2003. Although rights owner Clokey Productions signed on merch agent Heat Licensing three years ago, upping Gumby's kid connection has been a slow-build process. However, ABC's recently announced plans to develop the property as a Wonderful World of Disney made-for-TV movie should help speed things along.
May 1, 2002
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