Fido Dido finds life beyond 7UP

Although there's nothing like frequent spot play to boost visibility for your fledgling property, the spokescharacter strategy comes with a big caveat: the link between property and product might become so strong in the consumer consciousness that you have trouble separating the two down the road.
By
June 1, 2002

READ THE FULL STORY

Enjoy your first 14 days FREE with an annual subscription!

SIGN UP NOW

  • Unlock this article, plus our full content archive on kidscreen.com
  • Stay up to date with the latest news in the global kids entertainment industry
  • Business insights and thought leadership delivered to your inbox each weekday

Already a subscriber? Sign in here

About The Author

// Author Page
Related Posts

Sorry, there are no related posts.

Search

Menu

Brand Menu