Thinking inside the Fox Box

Toys. Home videos. Video games. Lots of cool things come in boxes--a connection 4Kids CEO Al Kahn is hoping kids will make every time they tune into Fox Box, the name of the company's new Saturday morning program block that will debut this fall. 4Kids, which picked up the lease to Fox's 8 a.m. to noon block in a four-year deal worth US$101.2 million earlier this year, has stocked the four-hour window with shows that Kahn says aim squarely at the heart of the 'video game and toy group'--boys four to 14.
By
June 1, 2002

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