Less fast talk, more deal action at a bullish Licensing Show 2002

While robot properties and tween girl brands clearly emerged as the hot trends of last year's market, trend-tracking at Licensing Show 2002 proved challenging as an influx of retailers and international attendees kept the bulk of kid exhibitors behind closed doors for most of the show. Blockbusters-in-waiting were downplayed as show floor buzz focused on just-inked deals and new entertainment plans for established brands.
By
July 1, 2002

READ THE FULL STORY

Create a FREE account to unlock all of our content
and get Kidscreen Daily delivered to your inbox.

GET ACCESS NOW

  • Unlock this article plus our full content archive on kidscreen.com
  • Stay up to date with the latest news in the global kids entertainment industry
  • Business insights and thought leadership delivered to your inbox each weekday

Already have an account? Sign in here

About The Author

// Author Page
Related Posts

Sorry, there are no related posts.

Search

Menu

Brand Menu