Navigating MENA–a licensor’s guide
With many Middle Eastern countries signing free trade agreements with the European Union and North America, the economic lines separating East and West are blurring. The increasing influence of Western corporate culture is evident in each new Burger King and Starbucks franchise that opens in the Middle East. And despite the new political lines the events of September 11 have drawn, many Western entertainment companies remain active in the territory.
September 1, 2002
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