The Story Hat
The traditional property development model--in which the primary media category is developed first, and everything else tackled later--is fast becoming antiquated in the face of a slower economy, more volatile markets and stiffer competition. But a new breed of creative shop is adapting to the industry shifts and cultivating processes for harvesting multi-expression intellectual properties that have rich and fully-formed applications in film, TV, publishing, gaming, toys and consumer products right from the outset. The Story Hat is one such company.
September 1, 2002
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