Feature producers put bigger bucks into building a back-end boom

As the laws of brand development continue to evolve, one new rule of thumb that is gaining weight in the entertainment industry at large is that the more money spent on promoting back-end releases, the longer a hit property's momentum can be sustained. This shift in thinking is giving rise to 'biggest-ever' and 'unprecedented' DVD/video marketing campaigns that rival those of the initial theatrical release in both market scope and partner depth.
By
September 1, 2002

READ THE FULL STORY

Create a FREE account to unlock all of our content
and get Kidscreen Daily delivered to your inbox.

GET ACCESS NOW

  • Unlock this article plus our full content archive on kidscreen.com
  • Stay up to date with the latest news in the global kids entertainment industry
  • Business insights and thought leadership delivered to your inbox each weekday

Already have an account? Sign in here

About The Author

// Author Page
Related Posts

Sorry, there are no related posts.

Search

Menu

Brand Menu