AAC Kids serves tweens the live-action way
Alliance Atlantis unit AAC Kids is shifting tween production gears away from animation along the lines of SpongeBob SquarePants and Dexter's Laboratory, narrowing in on live-action comedies and dramas instead. 'Unless you're a Nickelodeon and can build those kinds of properties in one market, there is rare upside in [the tween animation] genre,' says VP of production, distribution and licensing Ken Faier, adding that at the end of the day, 'we're not an animation company.'
October 1, 2002
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