Norm Marshall and Baskin-Robbins scoop up a winner for Shrek

Every summer, Baskin-Robbins faces the same challenge: getting its broad customer base back into the ice cream mindset after a long, cold winter. But the annual task was made easier last year, with the chain's entertainment marketing agent Norm Marshall latching onto the mid-May box office debut of Shrek to heat things up.
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October 1, 2002

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