Cartoon and Kellogg milk kid empowerment with Big Pick

Thanks to decades of marketing, kids, breakfast cereal and cartoons are practically inseparable. That's just what Cartoon Network was banking on when it decided to extend its end-of-summer Big Pick promo (which lets kids choose a short to be produced as an all-out cartoon) and bring Kellogg on as a partner to refresh the campaign for its second run.
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October 1, 2002

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