The co-pro conundrum
There is no question that the current market for financing kids programming is tough - as tough as I have ever known it. In the good old days, the typical role of the producer was to originate great ideas and then come up with a way to get those ideas produced. The producer was a financial planner who, once a broadcaster or two was on board, would approach a distributor to take on international rights. Distributors took on the risks and traditionally did quite well with such investments. The broadcaster's role was to understand and define its audience and then buy shows to satisfy that audience. It all seemed so easy - maybe too easy.
October 1, 2002
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