Solving the distribution puzzle
Assuming you get as far as production, TV sales become critical to a show's ROI. HIT senior VP of international TV and home entertainment John Morris reckons there are about 150 paying territories, and they're all worth pursuing. But with license fees in some countries lower than US$2,000 per half hour, a successful distribution strategy depends on efficiency, innovation and good market intelligence.
October 1, 2002
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