What Kids Said

Ever wonder what kids really think of spots and promos outside of focus group confines? KidScreen turned to Strottman's Kid Engineers to find out. Twenty-nine kids ages six to 14 assessed the same spot and promo shortlists as our esteemed Golden Marbles judges, after Strottman kid-ified the criteria.
October 1, 2002

READ THE FULL STORY

Create a FREE account to unlock all of our content
and get Kidscreen Daily delivered to your inbox.

GET ACCESS NOW

  • Unlock this article plus our full content archive on kidscreen.com
  • Stay up to date with the latest news in the global kids entertainment industry
  • Business insights and thought leadership delivered to your inbox each weekday

Already have an account? Sign in here

About The Author

Search

Menu

Brand Menu