The Process
Setting out to recognize the crème de la crème of kid promos, this year’s Golden Marble Awards for Top 10 Kid Promotions limited eligibility to initiatives targeted primarily at kids ages six to 14 that had run in the U.S. or Canada between March 30, 2001 and March 30, 2002.
Based on the quality of each promo’s strategic planning, execution and creative design, our panel of nine judges from the kids promotion industry were asked to individually assess a shortlist of 25 entries selected by the KidScreen Editorial team. Judges awarded each submission a mark between one and 10 (with 10 being the best score) and were encouraged to provide comments in support of their marks. Judges were asked not to evaluate their own work, and final results were determined by averaging their scores. KidScreen would like to introduce and thank this year’s Top 10 Kid Promotions judges for all of their hard work.
Phyllis Ehrlich, Senior VP of Promotions Marketing, Cartoon Network
Anne Groben, President, Anne Groben & Associates
Kathy Hartman, Senior VP and Managing Director, Frankel
Renee Mahoney, Group Creative Director, 141 Worldwide
Gaetano Mastropasqua, President, Equity Marketing
Rita Prosyak, Director of Feature Film Promotions, Twentieth Century Fox
Wendy Ryding, Head of Promotions, DreamWorks Consumer Products
Lori Sale, Senior VP of Worldwide Promotions, Miramax
Tom Wong, Senior VP of Strategic Insights and Entertainment Marketing, Strottman
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