Sleepwear manufacturers get intimate with tween girls

With licensed apparel lines such as Wal-Mart's Mary-Kate and Ashley brand, Limited Too's Lizzie McGuire range and Hot Topic's character tee assortment generating retail market heat, it's not surprising that manufacturers are beginning to explore other tween apparel options. And if the floor buzz from last month's Magic show in Las Vegas is any indication, licenses for sleepwear and intimate apparel should soon begin to pop up in many manufacturer portfolios.
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October 1, 2002

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