Tremor looks to shake up entertainment marketing with its word-of-mouth might
Harnassing the word-of-mouth power of its network of teen connectors from across the U.S., Proctor and Gamble's Tremor marketing unit is breaking into the entertainment world to help studios build buzz for upcoming movie releases. The ink is still drying on a representation deal with talent agency CAA, but Tremor's VP of business development Steve Knox believes his unit's services are a perfect fit with Hollywood interests.
October 1, 2002
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