A burgeoning vehicle trend drives a preschool-heavy Brand Licensing London show

Entertainment licensing accounts for 42.7% of the U.K.'s US$227-million business (according to results of the LIMA-sponsored Harvard/Yale Study released in June), and the make-or-break preschool merch sector continues to offer licensors the greatest upside. So it's no surprise that October's Brand Licensing London show was a virtual parking lot for preschool brands.
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November 22, 2002

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