TV2 protects its turf in Denmark
Denmark is not a big country. With a total population of five million and around 60,000 children born each year, a good-sized kids audience in this territory is just 250,000 viewers. But despite its comparatively small audience pool, Denmark is as competitive as any other European kids TV market. It has two public broadcasters (Danmarks Radio and TV2), two well-established commercial rivals (TV3 and TV Danmark) and strong offerings from Cartoon Network and Fox Kids, with Disney Channel also gearing up to launch a Danish net in February.
November 22, 2002
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