Indie Survivor mantra: Outwit, outplay, outlast!

With ad revenues, broadcast budgets and license fees down, the kids entertainment market is anything but conducive to risk-taking and growth. But despite that rather sobering reality, several industry veterans broke away from large entertainment conglomerates to hang indie shingles in 2002. KidScreen's Advisory Panel pontificates on the survival strategies these new outlets will need to make it in an ever-shrinking production pool.
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January 8, 2003

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