Prodcos turn to retailers and toycos to pick up funding slack

Retailers may not have their names on the credit rolls of kids TV shows just yet, but if prodcos have their way, they soon will. With broadcaster license fees falling and traditional funding sources - from government grants and tax credits, to private investment - drying up, studios are increasingly fixing their sights on retailers and toycos to top up production budget shortfall.
By
January 8, 2003

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