TV specials: Steady business in a shaky kids entertainment market
While competition for kids slots is always fierce, the balance of power tends to shift in the production community's favor for major holidays. Broadcasters typically fall into repeat patterns with their year-long programming around Christmas, Easter and Halloween, and end up actively seeking specials to spike ratings and audience levels - which translates into a solid annual business for entertainment companies with healthy holiday programming portfolios.
January 8, 2003
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