Kids and TV: What they really, really want
When it comes to breaking down what works on the tube for kids, simply reading the ratings doesn't cut it. For a more comprehensive look at why kids watch what they watch and what they want from their shows, we conducted a series of on-line focus groups with seven- to 12-year-olds, as well as polling the larger Reactorz community to find out what programming characteristics float their boat.
January 8, 2003
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