Toycos craft category crossover with 2003 construction toys

W hen a sizzling category begins to fizzle, risk-taking and reinvention become the building blocks of manufacturer comeback strategies. That's certainly been the story of the construction toy category over the past year. Following a red-hot 2001 in which sales rocketed by 22% - thanks largely to the strong showings posted by Lego's Bionicle line and Harry Potter and Star Wars SKUs - the category fell back to Earth last year. According to NPDFunworld, sales for July to November dipped by 20% compared to 2001 figures for the same period.
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February 1, 2003

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