Toycos take tween doll play out of the closet

Watching Bratz blitz the fashion doll category in 2001, many toy marketers had to be asking themselves, 'Why didn't we think of that?' The tween doll formula - über-hip girls with oversized heads and feet - might evoke a few 'duhs' now, but there was a time when toycos worked from the assumption that tweens were simply too sophisticated for doll play.
By
February 1, 2003

READ THE FULL STORY

Enjoy your first 14 days FREE with an annual subscription!

SIGN UP NOW

  • Unlock this article, plus our full content archive on kidscreen.com
  • Stay up to date with the latest news in the global kids entertainment industry
  • Business insights and thought leadership delivered to your inbox each weekday

Already a subscriber? Sign in here

About The Author

// Author Page
Related Posts

Sorry, there are no related posts.

Search

Menu

Brand Menu