Clear – if not blue – skies!
If there's one myth the merch industry managed to dispel in 2002, it's that licensees and retailers have lost all faith in event films. Last year's crop of blockbusters - Spider-Man, Star Wars: Episode II - Attack of the Clones, Harry Potter and the Chamber of Secrets and The Lord of the Rings: The Two Towers - proved that when licensors rein in expectations and manage programs realistically, a healthy bottom line for all partners is not only achievable, but probable.
February 1, 2003
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