There’s magic in the air at FAO

Fledgling toyco Fantasma is hoping to pull a rabbit out of FAO Schwarz's hat this spring as it unveils the first major line of professional magic tricks geared to the mass market. Hard-to-find specialty shops are the usual outlet for high-end magic, but New York-based Fantasma has repackaged the illusions and added clearer instructions for the same tricks that a pro like David Copperfield would perform.
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March 1, 2003

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