Mattel taps its creative juices with the power of Platypus

To the rest of the world, the platypus is simply an odd-looking hybrid of bird and animal - an accidental creature. But to Mattel's Ivy Ross, this pairing of the unexpected symbolizes a whole new world of toy creation. A senior VP of design and development for girls at the toyco, Ross is also the mind behind Project Platypus - a new program that immerses Mattel staffers in an organic process designed to unleash the creative juices that lead to innovative and unique new toys.
By
March 1, 2003

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