Mattel takes on LeapFrog with Power Touch

Mattel is trying hard to wrest some market share in learning toys away from category behemoth LeapFrog this spring as it unveils Fisher-Price's new Power Touch System (US$49.99). The line employs new technology that lets kids use their fingers rather than a stylus to trigger the interactive books. The Power Touch books (US$14.99 each) are separated into three categories: beginner reading for ages three to five, intermediate for five- to eight-year-olds, and school skills for the six and up crowd.
By
March 1, 2003

READ THE FULL STORY

Create a FREE account to unlock all of our content
and get Kidscreen Daily delivered to your inbox.

GET ACCESS NOW

  • Unlock this article plus our full content archive on kidscreen.com
  • Stay up to date with the latest news in the global kids entertainment industry
  • Business insights and thought leadership delivered to your inbox each weekday

Already have an account? Sign in here

About The Author

// Author Page
Related Posts

Sorry, there are no related posts.

Search

Menu

Brand Menu