Mattel takes on LeapFrog with Power Touch
Mattel is trying hard to wrest some market share in learning toys away from category behemoth LeapFrog this spring as it unveils Fisher-Price's new Power Touch System (US$49.99). The line employs new technology that lets kids use their fingers rather than a stylus to trigger the interactive books. The Power Touch books (US$14.99 each) are separated into three categories: beginner reading for ages three to five, intermediate for five- to eight-year-olds, and school skills for the six and up crowd.
March 1, 2003
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