The heat is on in the battle for water toy supremacy

As world events make summer holiday travel less appealing, more families may look to their own backyards for amusement this year. To cater to that shift in consumer behavior - and to beef up off-peak revenues in an industry that revolves around Q4 - a bevy of toycos have significantly expanded their water toy lines. According to Reyne Rice, director of marketing and communications for industry tracker NPDFunworld, water toys saw an increase of 72% in units sold and 32% in total sales from July to December 2002 over the same period in 2001. Meanwhile, water guns jumped up 90% in units and 20% in sales.
By
March 1, 2003

READ THE FULL STORY

Create a FREE account to unlock all of our content
and get Kidscreen Daily delivered to your inbox.

GET ACCESS NOW

  • Unlock this article plus our full content archive on kidscreen.com
  • Stay up to date with the latest news in the global kids entertainment industry
  • Business insights and thought leadership delivered to your inbox each weekday

Already have an account? Sign in here

About The Author

// Author Page
Related Posts

Sorry, there are no related posts.

Search

Menu

Brand Menu