Discovery Kids Latin America bulks up on preschool to gain ground in kids pay-TV
With the second-highest birth rate (2.7) in the world and a third of its population in the under-15 bracket, Latin America presents plenty of opportunities for kids programmers eager to make new channel converts. More opportunity, though, also means more competition. The territory is already home to pan-regional pay-TV nets such as Cartoon Network, Nickelodeon, Disney, Fox Kids and Sony, not to mention national terrestrials like Mexico's TV Azteca and Brazil's TV Globo, whose signals extend well beyond their countries' borders thanks to cable carriage deals.
May 1, 2003
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