Insert your kids brand here! Youth marketers stake out video game ad real estate

Faced with an increasingly fractured media marketplace, marketers eager to get their brands some face-time with kids are finding that advertising in video games is an increasingly attractive message dissemination option these days. And why not? On average, kids spend between 40 and 50 hours playing one title, which means they're interacting with the brands repeatedly, says David Anderson, director of licensing and business development for Santa Monica, California-based video game company Activision.
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May 1, 2003

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