Toycos are feelin’ the hip-hop DJ groove

Crossing over from subculture to pop culture, DJs and hip-hop are an increasingly important part of the mainstream kid consciousness. Pop superstars like Britney Spears are taking hot turntable performers on tour to back them, and DJ classes are replacing piano lessons for kids in urban meccas like New York and L.A. And as hip-hop music continues to age down and grow new roots in the tween market, toy companies are tapping into the spinning trend with lines of urban-inspired playthings.
By
June 1, 2003

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