Merchandising kids reality TV

While it's doubtful you've seen the last bachelorette swan across your screen, with the adult reality programming market nearing its saturation point, producers have turned to kids as the next possible target audience for this TV show genre. And perhaps just in time. While a recent report from New York-based media company Bolt suggests that 68% of 13- to 24-year-olds are tiring of reality shows (with American Idol as a notable exception), the genre is gaining in tween viewership. Fox's American Idol and Mr. Personality were among the top 10 shows with kids nine to 14 for the week of April 21 to 27, with American Idol occupying three spots on the list.
By
June 1, 2003

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