Micro R/C cars are racing off the shelves

While there was no single toy that blew out the buzz-o-meter last Christmas, micro R/C cars made some pretty steady gains on the toy circuit. According to industry tracker The NPD Group, the larger R/C category posted a 2.3% growth in sales in Q4 2002 over Q4 2001. But when you take into account the category's 32.3% increase in units sold, it becomes clear that lower-priced mini R/Cs were a major category driver last holiday season.
June 1, 2003

READ THE FULL STORY

Create a FREE account to unlock all of our content
and get Kidscreen Daily delivered to your inbox.

GET ACCESS NOW

  • Unlock this article plus our full content archive on kidscreen.com
  • Stay up to date with the latest news in the global kids entertainment industry
  • Business insights and thought leadership delivered to your inbox each weekday

Already have an account? Sign in here

About The Author

Search

Menu

Brand Menu