The rules of the game: Breaking down the ins and outs of running kids sweepstakes in the U.S.

With the ability to generate brand excitement and goodwill through the prospect of winning cool gear and fantasy fulfillment, sweepstakes certainly aren't mere runners-up in the kids promotion game anymore. Cartoon Network has almost doubled the number of sweeps it runs annually over the past two years, with about 50 on its current roster. And it's no wonder, considering the level of success the net is having with this promotional tool.
By
June 1, 2003

READ THE FULL STORY

Create a FREE account to unlock all of our content
and get Kidscreen Daily delivered to your inbox.

GET ACCESS NOW

  • Unlock this article plus our full content archive on kidscreen.com
  • Stay up to date with the latest news in the global kids entertainment industry
  • Business insights and thought leadership delivered to your inbox each weekday

Already have an account? Sign in here

About The Author

// Author Page
Related Posts

Sorry, there are no related posts.

Search

Menu

Brand Menu